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OPPORTUNITY
Despite COVID-19 turning the world upside down, selling the Diane Apartments remained a key element of the owners’ investment strategy for 2020. After a failed sale with their previous broker, certainty of closing within a tight timeline was the owners’ ultimate goal.
Hired in mid-May, the Simon | Anderson Team’s biggest obstacle would be conducting marketing and tours with the Stay Home, Stay Healthy order in place. Fortunately, our time in quarantine was well spent connecting with active investors to evaluate their criteria and needs, and we were confident we had the right buyers to get this deal done.
EXECUTION
Lead broker Jerrid Anderson reached out to the top buyers in exchanges and with equity to invest, and within a week was able to generate strong interest from a dozen groups, creating immediate competition rather than launching a broad marketing campaign and waiting for someone to show up.
RESULT
With four offers in hand, the property was under contract in 24 hours, contingencies were waived after one week, and (with a close eye on every detail) we closed the sale 30 days later.
It took just 67 days – during a global pandemic – from meeting our team to closing the sale for the owners to see cash in hand and move forward with their future investment plans.
